Immigration businessplan

In plain words

An immigration business plan is a document submitted under programmes where status is granted for setting up or developing a business. Outwardly it resembles an ordinary business plan, but its audience is different, and that changes everything.

An investor reads a business plan to understand whether they will make money. An official reads it to understand whether the country will benefit and whether the idea is realistic: will jobs be created, does the applicant have competence and experience in the field, where is the money for the launch coming from, will the model stand up to a common-sense check. Inflated forecasts work against you here: they look like a failure to understand the market.

A separate point that is underestimated: delivery of the plan will be checked. When status is renewed or on moving to the next stage, you will be asked what has been done of what was declared — whether jobs have been created, whether the business is operating, whether the turnover matches. That is why the plan includes what you are actually prepared to deliver, not what looks better at filing.

When it is needed

What is assessed in the plan

How it is prepared

1. 01Study the programme’s criteria
2. 02Work out a real model
3. 03Justify the figures
4. 04Prepare the appendices
5. 05Deliver what was declared

What you need to know

• The plan is assessed by an official, not an investor
• Jobs are one of the key criteria
• The applicant’s experience in the field matters a great deal
• Inflated forecasts reduce trust in the document
• Delivery of the plan is checked when status is renewed

Common mistakes

• ✕Ordering a template plan not tied to the programme
• ✕Inflating forecasts to impress
• ✕Not explaining the source of the funds for the launch
• ✕Declaring a field in which you have no experience
• ✕Promising more than you are prepared to deliver

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